Overview
With online marketing becoming an integral part of overall marketing strategy, a multi channel online marketing campaign can generate exceptionally high quality leads, all at unbelievably low costs.

Objective
The client is a global IT service company with a presence in 140 countries worldwide. The company offers a bouquet of services under eight verticals, including Banking, Financial Services & Insurance, Consumer Packaged Goods, Hospitality, Manufacturing, Media & Entertainment, Retail, Travel and Transportation & Logistics

The client's requirements were'

• Search engine optimization for the website.
• Generate quality leads for its IT and IT Enabled Services in the US and Europe.

The Solution
One of the key reasons the client approached Regalix was its large and comprehensive breadth of services and its deep domain experience in the IT sector. Regalix designed a comprehensive, integrated Lead and Traffic Generation program that included SEO, Webinar Marketing, Connected Marketing, Paid Search and Email Marketing to generate B2B Leads for the client.

The Regalix team researched the IT needs of the customers from USA and UK and developed a list of Search Keywords that users from this region are most likely to use. The corporate website of the client was given a facelift in terms of look and feel, keyword rich content and SEO tuning.

To brand and increase the client's visibility to the focused audience, Regalix set up a webinar program for the client, with Presenters speaking about IT and IT enabled services. These Webinars are marketed online by Regalix to generate leads through Email, Paid Search, Monthly Newsletters Direct Mailers and Connected Marketing.

Some of the activities undertaken for the client include

• SEO
  • SEO Audit of Site
  • SEO Recommendations
  • Rephrasing content based on SEO Recommendations
  • Tuning site based on recommendations
  • Website Content Enhancement based on Search Trends
• Pay Per Click
  • Lead Capture Form/Landing Page Designs
• Webinar Management
  • Topic Selection, Identify Speaker
  • Webinar Marketing
  • Webinar Recording
• Member Acquisition
  • Multi channel member acquisition
  • Search Engine Marketing

Results
Since the implementation of the SEO recommendations, reworking content and pay per click, the qualitative and quantitative returns have include

• Generated over 30-40 Business Leads per month through Webinars.
• Page rank of website improved from 5 to 6.
• Link Popularity leaped by 500% over a year.
• 300 % increase in Alexa Rank.
• 70% increase in the traffic, from 5,400 per month to 17,000 hits per month.
• Page One ranking for the keywords "IT Services" and "IT Enabled Services"

With a year of positive experience with Regalix, the client has now furthered its collaboration by outsourcing all its design needs to Regalix