Synopsis
Generating quality sales leads within a niche audience for a financial product can be challenging. But leveraging the Long Tail of the Internet can yield high quality and cost effective results.

Overview

Regalix partnered with one of the largest full service banks in the world to generate sales leads for the company's financial product. The campaign targeted non resident Indians across the globe with a special focus on the North American, European and Australian markets.

The client wanted to engage and increase its online presence among non-resident Indians.

After evaluating numerous vendors, the client chose Regalix, as it had shown success in marketing to the NRI market and it could manage the lead generation process while navigating the stringent compliance policies typical in financial sector.

Solution
Through its understanding of the target audience, Regalix was able to use the right channels and right tools to generate high quality leads.

Regalix generated strong sales leads by using the following multi-pronged approach -

• Search Engine Marketing
• Banner Campaigns
• Affiliate Marketing
• Email Marketing
• Advertorial
• RSS Ads

• The client has seen an increased lead generation, which currently stands at an average of 1,800 per month, a 70% year-on-year increase.
• Since their association with Regalix, the client has seen their cost per acquisition come down by 50% per lead.
• Search channel closure rate is a high 25%, and banner ads closures at 5-10%

This global bank has now worked with Regalix for over 3 years and continues to increase the engagement which now includes geographies across South East Asia.