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| Drip Marketing: Marketers Guide to Lead Nurturing | |
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Presenters: Srihari Kumar , CEO at Leadforce1 |
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According to analyst research reports, more than 70% of the marketing leads are not touched upon by a sales guy.
For a marketer, the key to conversion is constant contact with the lead while a sales person is motivated by quick conversions. Drip Marketing if done correctly can prove to be an effective bridge between Marketing & Sales. In this webinar, our marketing practitioner will talk about what is Drip Marketing, its benefits and how can it supplement your marketing programs. Leadforce1 CEO, Srihari Kumar will be joining us to explain more about the best practices in implementing a lead nurturing program and their experience in implementing drip marketing programs.
Srihari Kumar , CEO MarketForce1
Srihari Kumar has been a co-founder or early employee of a string of successful Silicon Valley startups, including VXtreme (acquired by Microsoft), Yodlee (acquired in part by Warburg Pincus), InMage Systems (the largest independent Continuous Data Protection provider), and RingCube (winner of the 2009 Product of the Year for Desktop Virtualization). At MarketForceOne, Srihari seeks to revolutionize the enterprise lead generation space by creating an ecosystem that rewards enterprise focused publishers (e.g., enterprise bloggers) and deliver significant value to enterprise sales and marketing professionals.
Richa Mehta ,Business Manager
Richa currently leads the Drip Marketing team at Regalix Inc. She leads strategy and implementation of digital marketing solutions for our clients. Richa has designed and managed several successful marketing campaigns for Business to Business and customers in retail segments. These marketing programs have helped companies leverage digital marketing channels especially Drip & Email marketing, SMO and SEO to achieve their marketing goals. She has over 5 years of experience and has worked with top brands like HCL.
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