There is a great rush of entrepreneurial energy in developing products & services that fall within the sweeping umbrella of clean tech sector. Enterprises and startups, under Clean Tech, have attracted an investment of excess of $ 8B in North America, Europe, China and India as of 2008. Solar (40%), Biofuels (11%), transportation, and wind energy were the top 4 investment destinations.

At Regalix we understand the concept of clean tech as it applies to an expanding range of products, and services that span across different verticals. These products (or services) are designed from grounds up to deliver superior performance at increasingly lower costs, while reducing greatly negative environmental impact. This fosters a responsible use of precious natural resources.

With a broad range of experience in promoting and marketing of clean tech products for our clients our marketing practitioners have evolved the differentiation between promoting a clean tech product and general marketing campaigns. A clean tech marketing programs is rarely confined to promoting the product alone and often goes on to highlight its role into the complete picture. However, like marketing for any other product, clean tech is as sensitive to client’s business goals, compliance issues and ROI. Driving through environmental benefits would achieve only limited results. Specifics in clean tech result into higher impact while generalities like green washing does not wash with the target audience.

Our clients include companies that provide a range of Environmental Services, Wind Power, Bio fuel, Transportation, Smart meters and marine based products. With each of these clients, our marketing analysts conduct exhaustive sessions to understand the need that these products fulfill and critical differentiation. We then devise an appropriate marketing strategy consistent with compliance regulations specially in this sector.