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Travel & Entertainment
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The changing economy has made consumers increasingly cautious about spending on travel and entertainment. Business travelers and vacationers now search for several options before purchasing a ticket or booking a hotel. Consumers are spending more time doing their due diligence to gather as much information as possible before making their decision. In fact, a 2008 Retail Consumer survey, conducted by Jupiter Research says that "46% of consumers will be spending less in traveling and, 42% of those are spending time on 3 or more websites before making their final decision." We at Regalix see it as an opportunity to better serve our clients.
With expertise in digital marketing, analytics and customer acquisition we are able to effectively and efficiently bring the right customers to our client making a positive impact to their bottomline. Having worked with some of the leading names in Travel & Entertainment industry, we understand how critical it is to reach the right demographic with right offer and right message to facilitate online transaction. Regalix enables travel & entertainment customers to design strategies which help them retain and grow customer base in a cost efficient way.
Our marketing services help you in -
- Correlating trends between online transaction and analytics - By leveraging our expertise in analytics, customer and transactional data, we are able to predict trends in what a consumer within a specific demographic and at any given period of time would be most interested in purchasing. By successfully predicting such behaviours, we then enable our clients to target them with the right message at the right time to optimize the marketing dollars and ultimately giving positive returns on investment.
- Providing better online user-experience - We know that an average user spends only a couple of minutes on a travel or entertainment site and if during that time, the site is unable to deliver the value proposition, then it is an opportunity loss for them. At Regalix, our experts work continuously to increase the online reservations all the while reducing costs
- Reaching customers through new avenues - With proliferation of social media, we understand that a user not just spends time on the travel site but also interacts across social media channels. Regalix works actively with the client to cover the vast web of social media and creatively interact with users building online visibility, brand and also increasing online transactions in the process
Campaigns :
- Traffic & e-Commerce
- Frequent Flier rewards program
- Traveller community management
- Customized vacation & holiday offers
Technology :
- Online Reservations
- Travel Planner/Itinerary
- Fare Alerts
- Micro-sites, Website, Community Sites
BPO/Support :
- Assisted transactions - Telephone, email, chat
- Customer support
- Traveller notifications
- Build targeted database
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