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Create Thought Leadership with Content
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Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user...
Presenter: Gaurav Kapoor, CFO & GM, MetricStream
On Demand: Access any time
Duration: 40 minutes
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1-888-REGALIX
