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Long Tail of Search Marketing: Boon or Burn for your Marketing Program

Marketing with long tail is based on products with low demand volumes that can collectively deliver a market share rivaling those of bestsellers. Amazon discovered it and put it to effective use and Netflix leverages the long, undulating tail, successfully, to boost its business model...

Presenter: Shivraj Asthana, EVP & Co-Founder, Regalix
On Demand: Access any time
Duration: 40 minutes
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Long Tail of Search Marketing: Boon or Burn for your Marketing Program