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Mobile Marketing Strategies: Understanding the Wireless World and How it Should Shape Your Next Marketing Campaign

One trillion text messages were sent worldwide in 2008. Consumers have downloaded more than 100,000,000 applications from the iTunes store. In emerging markets, like China and India, mobile phone adoption is growing at staggering rates. The mobile world is changing the way we communicate, interact and consume information...
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Presenter: Brendan Farnell – Director Account Strategy
On Demand: Access any time
Duration: 40 minutes
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Mobile Marketing Strategies: Understanding the Wireless World and How it Should Shape Your Next Marketing Campaign