Making Lead Scoring and Lead Nurturing Work

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Making Lead Scoring and Lead Nurturing Work
Presenter: Roy Rajan -Product Manager, Regalix and a Web 2.0 Marketer On Demand:Access any time Duration: 40 minutes

ABSTRACT:

Almost 80% of leads generated by marketing are never followed upon actively by the sales team. This leads to a loss of "potential opportunities." Attend our webinar where our marketing practitioner will demonstrate the benefits of scoring and nurturing leads for a period of time until we start seeing its conversion to sales.
Understand how scoring and nurturing will help you in driving ROI on your integrated marketing programs.

TOPICS INCLUDE:

Creating a lead scoring mechanism - What to count and what to discount
Identifying long term value leads
Building a lead nurturing program

WHO SHOULD ATTEND:

Companies looking to leverage more out of SEM
Search marketers looking for new ways to increase lead generation or open up new target segments

ABOUT THE PRESENTER:

Roy Rajan - Product Manager, Regalix and a Web 2.0 Marketer

Roy is a seasoned Product Marketing Professional with over 8+ years of experience in online marketing and technology.
Roy is adept at putting together and executing successful Integrated customer driven multi channel, multi step Online Marketing Campaigns at Regalix. He has also been instrumental in putting together effective plans to Leverage Facebook as a Marketing Platform for our customers. Roy also has significant Technical background working on a leading Enterprise Marketing Automation Product.
Roy has done his General Management Program in IT from IIM Calcutta.

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