Many a times, we marketing professionals are so driven by our quarterly goals and activities that we might lose sight of the big picture – why are we marketing and what are we trying to achieve through our marketing campaigns? This is what we call “Campaign Myopia.” For a marketing manager, near term goals of running a campaign, following the guidelines may cause them to overlook the broad business objectives, especially in a siloed environment where not everyone keeps an eye on results.
Campaign Myopia can ultimately lead to diminished customer relationship, ineffective advertising messaging, gaps in sales processes and ultimately losing your competitive differentiation.
Join us on 19th May 2009, as our in-house marketing practitioner discusses how to recognize Campaign Myopia proactively, define the metrics, tweak campaigns and achieve business goals on an ongoing basis.
Venkat- Consultant, Regalix and Director, Mithras Advisors
Venkat has 14 years experience in marketing, marketing communication, online marketing, brand building, business process and entrepreneurship. Venkat has worked with various companies including Lowe Lintas where he handled large accounts, such as Compaq Computers and Titan Industries, as a client servicing manager. He has also worked as a regional sales head at Air Deccan, which was one of India's largest airlines. He has also consulted with various companies for business process management initiatives. For the last 9 years, Venkat has been closely involved with the technology & online industry as both an entrepreneur and as a consultant. Venkat has done his MBA from IIM, Bangalore.
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