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May 2009
Live Webinar
Marketing Campaign Myopia: Define Metrics, Tweak Campaigns, Achieve Business Goals
Live : Tuesday, May 19th 2009 | 10:00AM PST | 1:00PM EST
Duration: 40 minutes
Presenter - Venkat,Consultant, Regalix and Director, Mithras Advisors
Join us on 19th May 2009, as our in-house marketing practitioner discusses how to recognize Marketing Campaign Myopia proactively, define the metrics, tweak campaigns and achieve business goals.
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News
CMOs Still Say They Can Grow Post-Recession
Adage.com - Mar 04,2009
In these tough economic times, chief marketing officers are keeping their heads down, focused on meeting the short-term demands of the job.
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At Century 21, Social Media Is the New TV
Adage.com - Apr 29,2009
Since pulling all its national TV spending in January, Century 21 Real Estate has been making digital the focus of its marketing efforts in a bid to make lead generation more efficient.
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Mining for(data) gold
DMNews - May 01, 2009
For years, many C-suite executives, including some marketers, have grudgingly looked upon database management as a necessary but boring and decidedly un-sexy function; an activity viewed with about as much excitement as cleaning and organizing the family garage.
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Inbox Insider: E-mailers should embrace social media
DMNews - May 05, 2009
Social media has been a scary word in the e-mail space since MySpace got big back in 2006. There has been talk that social media would kill e-mail and new channels like Twitter and Facebook will mean the demise of e-mail
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Industry Experts
Report: Yahoo and Microsoft talking deal at last?
Yahoo CEO Carol Bartz and Microsoft CEO Steve Ballmer have been in discussions for the past several weeks about the possibility of a search and advertising partnership, according to AllThingsD’s Kara Swisher.
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Match Your Social Media Message to Your Audience

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