Social Media Tools that enable “listening” to customers

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Social Media Tools that enable “listening” to customers
Presenter: Roy Rajan - Product Manager, Regalix and a Web 2.0 Marketer On Demand:Access any time Duration: 40 minutes

ABSTRACT:

As a new age marketer you’re not new to the idea of social media: You have a blog for your company/client, you have a Facebook fan page with regular updates, and you tweet about your company regularly! While this ensures that your company is communicating to its customers, but the big question is, Are you listening? More often than not, your customers are talking about your brand and your prospects, in all probability, reading them.
Attend our webinar on Tuesday, Oct 20th 2009, as our experts will list out some of the key tools and methodologies that will enable you to listen effectively to your customers on the web. Understand how you can leverage that information to craft your own brand strategy.

TOPICS INCLUDE:

Tips and tricks on how to listen online
Building a business case to convince your management
Case studies where this has proven to be a success

WHO SHOULD ATTEND:

Companies looking to leverage more out of SEM
Search marketers looking for new ways to increase lead generation or open up new target segments
Internet/ Web Marketing Managers
Marketing Directors, CMO's
VP, Marketing and Marketing Managers

ABOUT THE PRESENTER:

Roy Rajan - Product Manager, Regalix and a Web 2.0 Marketer

Roy is a seasoned Product Marketing Professional with over 8+ years of experience in online marketing and technology.
Roy is adept at putting together and executing successful Integrated customer driven multi channel, multi step Online Marketing Campaigns at Regalix. He has also been instrumental in putting together effective plans to Leverage Facebook as a Marketing Platform for our customers. Roy also has significant Technical background working on a leading Enterprise Marketing Automation Product. Roy has done his General Management Program in IT from IIM Calcutta.

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