At Regalix, we understand your need to make lead generation the prime objective of marketing campaigns. We'll work with you to deploy campaigns and collateral in ways that effectively capture the leads and other campaign intelligence you require.
Our lead generation solutions are set up to deliver leads when you want them, in the numbers you need and at a price you'll appreciate. We also employ a comprehensive tracking mechanism to track leads all the way back to the source for a 360-degree view. Our system provides time-of-day tracking to enable continuous optimizing of campaign budgets for maximum impact. Our lead generation services include everything from B2B lead generation to sales & marketing lead generation, and encompass the following:

Web site and organic search
A well-designed Web site with good content, high search-engine rankings and a large number of visitors doesn’t necessarily translate into leads. How do you convert curious surfers? How can you find out where they're coming from, what's bringing them to you and what is their intent? Our online lead generation programs and lead-capture process gets this information, derives valuable leads from casual traffic and provides clear, actionable metrics as well.

Paid search
Anybody can set up a paid search engine marketing campaign today, it's that easy. Select the keywords, design some cool ads, put down the cash and you'll have traffic heading to your site in nothing flat. Spend more and you'll get more visitors. But how much of this traffic actually translates to leads? To get that ROI-meter moving, you'll need to separate casual visitors from prospective leads - even before they get to the landing page. You need to design landing pages using best practices and provide visitors with information they can act upon fast. Regalix helps you with all of this, delivering increased lead volumes, better conversion rates and lower costs of acquiring leads.

White papers and collateral-based lead generation
White papers are great vehicles for corporate communication, important research tools in decision making and can directly capture prospective leads. Our lead generation services utilize white papers, webinars and other distributed collateral to capture, profile, and qualify leads for your sales funnel. Our services also help create multiple touch points with prospective leads through surveys, opinion polls, feedback and more. Watch as we quietly but surely convert fence sitters into sales!

Lead qualifying and nurturing
Not all leads convert to sales - but some could have the potential to become 'prospective opportunities'. If managed well, they could introduce you to 'prospective leads' too. However, this process can be long, drawn-out, and tie up your internal lead generation team. Our complete Lead Lifecycle Management solution can profile 'cold leads' or lost opportunities and set up nurturing programs to keep them engaged until they are ready - either to enter your sales funnel or refer other leads.

Lead generation Web2.0
Social networking sites like MySpace, Orkut, Facebook and others have presented a huge opportunity to reach out and connect with a large network of target groups. Based on 'friendship', trust and confidence, these networks have evolved several defense mechanisms to protect members from unsolicited marketing. Our Web 2.0 Lead Generation program approaches desired segments within these communities in various ways without violating the fundamentals of the group. Once acceptance is built, appropriate value propositions are introduced, lead capturing mechanisms are set up and 'viral' effects exploited.

Lead generation through affiliate and 3rd party sites
Third party and non-branded micro-sites play an important role in attracting people searching for independent information without associated corporate spiel. Our affiliates and non-branded sites fulfill this need; not only providing content relevant to the user, but also generating leads during the process.