Regalix

Twitter and Facebook Marketing 101 What every marketer should know about the two most popular social media sites

Presenter: Brendan Farnell -Director Account Strategy, Regalix
On Demand:Access any time
Duration: 40 minutes


ABSTRACT:

Twitter and Facebook have exploded in popularity and are fast becoming a new way to interact with users. Forward-thinking companies are leveraging these sites to grow their brands and acquire new customers.
This webinar will give insights into how Twitter and Facebook work; how brands can grow their followers and fan pages; and why these sites should be an integral part of your marketing strategy.

TOPICS INCLUDE:
  • Setting up Twitter and Facebook accounts for your company: how and why
  • Samples of successful Twitter and Facebook campaigns
  • Process for integrating applications onto your page
  • Leveraging third-party widgets and platforms to grow your fan base
WHO SHOULD ATTEND:
  • CMO's, VP of Marketing
  • Marketing Delivery leads
  • Marketing, PR, and Sales function
ABOUT THE PRESENTER:

Brendan Farnell - Director Account Strategy, Regalix

Brendan Farnell directs account strategy at Regalix where he works with Fortune 500 and start-up companies. He has extensive experience in brand marketing and lead generation, and is an expert in the digital marketing industry.
His past experience includes managing creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton, where he helped grow brands like Hewlett-Packard, Sprint and Covad. He also directed marketing at BlueKite a mobile Internet software provider and ran his own interactive marketing business.
Brendan has written and spoken on the importance of innovative digital marketing.

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