Accelerate lead generation using Pinterest

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With 70 million registered users, Pinterest is no longer a network which can be ignored by marketers. Once upon a time it was a network associated with recipes and cat photos but today it has proven to be a lead generation machine for brands and companies. Research by RichRelevance has also demonstrated that Pinterest users spend more compared to Facebook and Twitter users. What this means for you is that there is a vast amount of leads willing to spend a substantial amount, waiting to be engaged with and converted.

In this post, we will walk you through simple steps to speed up your lead generation efforts on Pinterest. First off, ensure that you are using a business Pinterest account and not a personal one as the former looks more professional and offers far more benefits especially pertaining to measurement compared to the latter.

Create infographics

Attractive and informative infographics containing facts, figures and other data relevant to your target audience is a great tactic to get leads from Pinterest. Create boards for different types of infographics, which will be followed by people who like your content.

Create helpful resources and educational content

The most popular content on Pinterest is the kind which gives you tips and DIY resources. B2B companies can create boards giving out free templates, check-lists etc which incentvises people to follow their boards and accounts.

To learn more about creating engaging and shareable content on Pinterest, click here[A1]

Pin images from already created content

The tactics mentioned above involved creating exclusive content for Pinterest. However, creating unique content for the network is not always possible or feasible, which is why you need to use images from your published blogs or white-papers etc and pin them on Pinterest.

Track progress using analytics

If you are using a business Pinterest account, then the analytics will be displayed on the dashboard. Another way to track the number of clicks is by using a shortened link (such as bit.ly) in the description which will allow you to measure the number of people who were interested in your content and actually clicked on the pin description

Promote your white-papers with a coupon code

Promote your white-papers by giving your target audience limited offers and exclusive coupon codes. This can be done by pinning images, charts and other visual data from your white-papers to your Pinterest boards which take viewers to a landing page with a contact form. Prospects who fill the form should be given the coupon code preferably with an expiry date or time (say 24 hrs) to ensure that they convert faster.

Do you use Pinterest for lead generation? What tips and tricks do you have up your sleeve? Let us know in the comments section.

 

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