Content marketing strategies for the web 2.0 era
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In this day and age of information overload, it is essential that your content marketing strategy is focused, targeted and ahead of the competitive curve. In our webinar on April 9th, we have invited an expert from this industry to speak on what are some of the core building blocks of a successful content marketing strategy. Picking up on some of the common challenges faced by B2B companies, our experts will highlight how to navigate those challenges through planning, developing and delivering content assets and successfully leveraging the tools out there to market effectively.
- How to develop a content strategy
- Best practices for developing break-out content assets
- Effective content marketing tools
- Sample case studies
ABOUT THE PRESENTER
Alok Ramsisaria & Lorie LoeVP – Center Head | President & Chief Content Strategist, Eccolo Media
Alok has spent over 15 years consulting and creating software organizations out of India. He has helped some of India’s largest online portals improve their product and marketing. Earlier, as CTO of Coveda Technologies he developed 3D product configuration systems. In the mid nineties, Alok created one of the first outsourced product development organizations out of India at Konstruct Systems. Alok holds a Masters in Computer Science from UNC Chapel Hill and a B.Tech in Computer Science from IIT Delhi.
Lorie Loe, President & Chief Content Strategist, Eccolo Media
With more than 20 years of experience in marketing communications, Lorie Loe is a recognized leader in developing and executing next-level content strategies for technology clients.
A former actor, Lorie held marketing roles at The Walt Disney Company and CBR Systems before founding Lorie Loe & Associates in 1999. After eight years of continuously expanding its strategic vision and capabilities, the organization became Eccolo Media in 2007, where she currently serves as president and chief content strategist. Visit her online at http://www.eccolomedia.com
Based on her primary research conducted with technology purchasers, Lorie has identified and applied proven best practices for developing dynamic collateral assets that drive results. She regularly consults on content-intensive marketing communications programs for clients such as Cisco, Red Hat, Alcatel-Lucent, and VeriSign. Lorie’s strong track record and cheerful approach keep her in steady demand with clients seeking to innovate and up-level their marketing communications strategies to play in a Web 2.0 world.
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