Content strategies for lead generation

Webinar
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SUMMARY

In a never-ending effort to generate leads and prospects for our business, we marketers are constantly building and rebuilding the marketing content. This content can range from – white-papers, blogs, website, collaterals, datasheets and even videos.

We use all our marketing knowledge acquired over the years in building this content – make it informative, relevant, useful and interesting! Yet the results are far from what we would want. Attend our webinar where our practitioner will debunk some of the myths on content strategies and explain the best practices.

Takeaways from the webinar include:

  • Why content is the foundation for successful lead generation efforts
  • Why thought leadership is so successful in engaging prospects
  • How to produce the right types of content
  • How buyer personas make content decisions obvious
ABOUT THE PRESENTER
BruceLee ManiContent Marketing Practitioner
At Regalix, Bruce Lee Mani is responsible for content marketing and creation. An avid musician, columnist, and teacher, he has worked with Web content since the ‘dotcom boom’ of 2000. In his role as content marketing practitioner, Bruce has worked with clients across diverse verticals ranging from utilities and semiconductors to IT services and consumer banking. In each of these assignments, Bruce has been instrumental in defining and optimizing the strategy, and ensuring that strategy and delivery are in complete harmony.
 
 

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