Create better targeted, relevant content strategies with web analytics
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Content marketing is touted as being the way that marketers can rise above the noise and create strong customer relationships. With the increased spend on social media in many marketing departments, content is becoming even more essential. Making sure that content is relevant to your highest-converting visitors and most loyal customers is the key to unlocking higher conversion rates and skyrocketing sales. And your web analytics data holds this vital key.
- Analyzing traffic to uncover what your visitors want
- Discovering whether your site can do more to convert your most valuable visitors
- How to build targeted content strategies around different visitor segments
- The role of testing in taking content marketing from strong to unbeatable
ABOUT THE PRESENTER
Christina IngeInteractive Marketing Expert
Christina Inge is a marketer with over 10 years’ experience in content creation, web technologies, and project management. She is adept at finding creative ways to maximize the small marketing budgets of startups and nonprofits. Her articles on marketing have appeared in trade publications, and she is a speaker on cutting-edge marketing practices. Her areas of expertise include boosting clickthrough and conversion rates for paid search campaigns, and increasing organic search rankings through best practices SEO.
She also consults for companies on product go-to-market plans, email marketing strategy and implementation, online lead conversion and lead generation analysis and optimization, and product positioning. Christina has given talks and led workshops at the UMass Sustainable Energy Summit on wireless energy management systems, at eMetrics on web analytics and search marketing for membership organizations, at the Center for Nonprofit Success’ Boston Fundraising Summit on cause marketing, and at PodCampNH on Web 2.0 technologies and event marketing. Prior to her work in marketing.
Christina was a journalist for many years, writing for MSN.com, Succeed, and a variety of general and special-interest magazines. A Summa Cum Laude graduate of the University of Maryland with a Bachelor’s in English, Christina also holds a Master’s in Instructional Technology, focusing on designing user-friendly online learning experiences for adult students, from the University of Wyoming.
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