Create thought leadership with content

Webinar
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SUMMARY

Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.

Takeaways from the webinar include:

  • How to position your organization into a trusted advisor
  • Talk more about the problem without selling your product
  • Real life case-studies of successful thought-leadership strategy implementation
  • Mapping content to user goals, business objectives and key priorities
ABOUT THE PRESENTER
Gaurav KapoorCFO & GM, MetricStream
As the CFO & GM of MetricStream, Gaurav has had considerable success in leading thought-leadership initiatives for his organization. By implementing a bullet-proof strategy, MetricStream — a relatively young VC-backed startup was able to carve a niche for itself in the B2B Enterprise Solutions provider market space traditionally dominated by Fortune-100 organizations. He was instrumental in creating ComplianceOnline.com (the leading global GRC portal) leading marketing for MetricStream to be recognized a Leader in the Governance, Risk and Compliance (GRC) space (as validated by Gartner Magic Quadrant and the Forrester Wave); developing the NASDAQ MetricStream strategic relationship among others.
 
 

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