Create thought leadership with contentWebinar
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Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.
Takeaways from the webinar include:
- How to position your organization into a trusted advisor
- Talk more about the problem without selling your product
- Real life case-studies of successful thought-leadership strategy implementation
- Mapping content to user goals, business objectives and key priorities