HP aims to revolutionize computers with motion-control technologyArticle
Motion-controlled computers may soon replace from mouse-based PCs – this and more in this week’s Regalix Roundup.
HP to Revolutionize Computers with Motion-Control Technology
Controlling computers with just a swiping motion may soon be possible. HP has signed a deal with San Francisco-based Leap Motion to build computers which can understand non-touch swipe commands. Leap Motion builds sensors that can track individual movements of all fingers with 1/100th of a millimeter precision. By plugging these sensors into computers and developing software designed for these sensors, HP plans to build the world’s first motion-controlled computers. To begin with, HP will ship these sensors with its products before embedding them into its laptops and PCs.
What We Think:
What We Think:What We Think:Motion controlled computers will obviously transform user experience, the same way Apple changed the game with its touchscreen phones. Touch-opening or closing applications with a grab motion is going to be very exciting, but more complicated actions might need users to acquaint themselves with a whole set of motion commands. It’s only a matter of time until we’re solving crimes a la Tom Cruise in Minority Report.
Fujitsu Makes Real World Objects Interactive with Touchscreen Interface
Taking another leap towards developing interactive interfaces, Fujitsu has incorporated touch technology into the physical world. Fujitsu has developed a new interactive touch screen which can be overlaid on any physical thing to create a touch screen-like system. The interface can accurately detect the user’s finger and what it is touching — thus enabling gesture controls on any real world objects like paper and wood, and supporting curved or uneven surfaces. With the help of this technology, one can import information from a document by selecting necessary data with one’s finger.
What We Think:
This technology can be put only to limited use now. Future applications of this technology could be leveraged to, for example, improve existing computer interface systems in a cost-effective way.
Twitter Sharpens Ad Targeting By Sifting Through Tweets
Twitter has introduced a new tool which lets marketers send targeted messages based on users’ tweets. This tool shows the marketer the most relevant ads in a user’s content. Based on the ads, a marketer can easily identify his target group and market products only to the interested category. So far a lesser player in social advertising, Twitter wants to increase its status to a preferred channel for marketers and rank among leading trendsetters like Google.
What We Think:
Would Twitter be able to catch up with the years of R&D invested by Google into this technology? Or will this help Twitter compete at par with Facebook, which has been popular with advertisers and consumers for a very long time in “digital years?” Twitter needs to be sure about its strategy and how it will compete with other platforms, given its late entry into the targeted advertising game. Since the channel is more popular with the B2B audience than other social network sites like Facebook, we wonder if Twitter could differentiate itself using this advantage.