Long tail of search marketing: boon or burn for your marketing program

Webinar
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SUMMARY

Marketing with long tail is based on products with low demand volumes that can collectively deliver a market share rivaling those of bestsellers. Amazon discovered it and put it to effective use and Netflix leverages the long, undulating tail, successfully, to boost its business model.

How do you capitalize on the long tail of search to enhance output from your SEM? The key lies in lowering search cost progressively and providing users access to the hard found products or services. Join our webinar to know more about the efficacy and implication for your business.

Takeaways from the webinar include:

  • Discover how large your long tail could be — and what you will be missing by ignoring it
  • Understand how internet marketers and sellers are leveraging their brands into unbranded “long tail” keyword markets
  • Uncover the power of the well-known 80/20 Rule and how SEM is changing it to your advantage.
ABOUT THE PRESENTER
Shivraj AsthanaEVP & Co-Founder, Regalix
Shivraj is one of the respected voices in the field of search engine marketing and optimization – techniques and best practices. Having worked extensively managing large SEM projects for Fortune 100 client, he understands the many challenges that search marketers face in their day-to-day operations. His area of expertise lies in exploring and leveraging the long tail of search marketing. Shivraj has closely observed digital marketing’s birth and evolution over the years, and brings over 20 years of management and operations excellence to Regalix. He has authored both technical books and bestsellers
 
 

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