Long tail of search marketing: boon or burn for your marketing programWebinar
PLEASE FILL BELOW FORM TO ACCESS THE WEBCAST
Marketing with long tail is based on products with low demand volumes that can collectively deliver a market share rivaling those of bestsellers. Amazon discovered it and put it to effective use and Netflix leverages the long, undulating tail, successfully, to boost its business model.
How do you capitalize on the long tail of search to enhance output from your SEM? The key lies in lowering search cost progressively and providing users access to the hard found products or services. Join our webinar to know more about the efficacy and implication for your business.
Takeaways from the webinar include:
- Discover how large your long tail could be — and what you will be missing by ignoring it
- Understand how internet marketers and sellers are leveraging their brands into unbranded “long tail” keyword markets
- Uncover the power of the well-known 80/20 Rule and how SEM is changing it to your advantage.