Maximize marketing success with ROI analytics
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To win, serve, and retain the empowered business buyers, top B2B marketers spearhead adoption of new ROI analytics to drive customer engagement and generate a positive ROI.
View this Regalix webinar titled, “Maximize Marketing Success with ROI Analytics”, with Prof. Rajkumar Venkatesan, the Analytics Guru who shares best-in-class approaches on how you can create a solid ROI analytics program with a consistent set of high-value metrics to improve your performance, and maximize the return on marketing investment.
- The buzz around Big Data and Analytics
- Resource Allocation Process
- Resource Allocation Case Examples
ABOUT THE PRESENTER
Prof. Rajkumar VenkatesanRonald Trzcinski Professor of Business Administration
Professor of Business Administration Rajkumar Venkatesan teaches Marketing Technology Products, Marketing Strategy, and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. His research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. He is also a co-author of the book "Cutting Edge Marketing Analytics."
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