Optimizing your social channels to enhance lead generation

Webinar
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SUMMARY

Should you be using Social Media for Generating Leads? Without a doubt, yes. It’s 2013, the time to optimize each of the Social Media Channels to engage & capture more leads.

Why Social Media is Relevant in Lead Generation:

One third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchasing processes.
Marketers rate social media as the second most important factor (64%) in organic search success — behind only effective web pages (82%).
60% of B2B companies have acquired a customer through LinkedIn, followed by 60% through company blogs, 43% through Facebook, and 40% through Twitter.

Our Webcast will closely examine how we can best use social media to nurture more leads.

Takeaways from the webinar include:

  • Measuring the effect of social media
  • Targeting the right audience with social media
  • How to generate sales through social media
  • Social media channels to focus on in 2013
ABOUT THE PRESENTER
Amitabha ChatterjeeBusiness Manager
Amitabha Chatterjee is currently working as a business manager for Regalix. In a career spanning nearly seven years, he has three years of experience in Digital Marketing and eCommerce strategy. He has hands-on experience in the areas of website redesign, conversion optimization, CMS implementation, B2B and online marketing. Prior to joining Regalix, he has worked in the capacity of a Web Analyst and Senior Customer Service Executive. Amitabha holds a bachelor’s degree from the Bangalore University and a Master Degree from the University of Wales, Cardiff.
 
 

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