How to prepare your brand against a possible social media attack
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If anything we have learned from the recent turn of events is that, a brand manager should be constantly on the lookout for possible detractors taking away their hard work and hijack the brand. From a lone blogger calling out a Fortune-100 company on bad customer behavior, to an activist organization taking over a leading brand’s entire social media communications, brand warfare has taken a whole new meaning in today’s times. Join us for a webinar where our interactive strategist will talk about how we as marketers can protect our brands from possible hijack. With a proper strategy and framework in place, the brand managers will find themselves fully equipped to fend off possible social attacks. In this webinar you will learn –
- How to develop a social and community strategy for unforeseen circumstances
- How to set community guidelines and best practices
ABOUT THE PRESENTER
Priscilla SelwineSenior Business Manager
Priscilla is an experienced marketing and advertising professional with over 8 years of experience in strategic brand management, integrated marketing communication, encompassing both online and offline marketing channels. She has been associated with one of India’s leading Software Services Company, managing their marketing activities in France, UK and Scandinavia. As a Business Manager at Regalix, she deals with both B2B and B2C clients in helping them leverage the Internet to achieve their marketing goals and objectives. She has managed various Fortune 500 clients across multiple online channels like SEO (Search Engine Optimization), PPC (Pay-per-Click), SMO (Social Media Optimization), Email Marketing etc; Priscilla has a Masters in Business Administration (Marketing) and a Graduation in Mass Media with a specialization in Advertising. Her expertise ranges from Public Relations, Media Planning, marketing communications etc.
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