Savvy marketer’s playbook to video marketing

Research
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SUMMARY

Video is not just another content format and video marketing is not just about using videos to sell your products. Video marketing is a set of sophisticated techniques that involve making use of different types of videos and disbursing them via multiple marketing channels in order to attain any of the following objectives:

  • Increase Brand awareness
  • Accelerate lead generation
  • Establish oneself as thought leader
  • Build competitive advantage
  • Building credibility and trust
  • Activating Engagement
  • Influencing Purchase
  • Improving Customer Support
 

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