Seducing Your Customer – Principles of Conversion Content Marketing

Webinar
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SUMMARY

Content has been the latest trend in online marketing for a long time now. Customers are seeking more and more information. Marketers are using content to actively attract customers and get them to convert into buyers. But while most content is engaging and attractive, it fails to go beyond foreplay. Marketers create fantastic content but often miss out on using it in ways that truly matter. “Good” content is important, and what is equally important is the impact it has on interaction, reach, engagement and eventually conversion. This webinar re-emphasizes the importance of content marketing as a branding tool, and explains how you as a marketer can create, market and track your content to an actual sale and beyond.

Topic Covered

  • Content Marketing Overview
  • Why Conversion Content Marketing Works
  • Putting Them Off: Know When to Stop Selling.
ABOUT THE PRESENTER
Nupur PathakChannel Head-Content
Nupur has been crafting content driven campaigns for several leading organizations, including content for ad campaigns, Websites, mailing campaigns, collateral, presentations, and much more. At Regalix, she creates high-impact content to drive branding strategy and thought leadership for clients from varied industries.
 
 

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