Smartphones will overtake pc sales by 2016

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Market share for smartphones is expected to jump to 14% by 2016 – this and more in this week’s Regalix Roundup.

Smartphones will overtake PC sales by 2016: IDC

The latest Worldwide Quarterly Smart Connected Device Tracker figure released by IDC shows that demand for smartphones will soon outstrip the demand for PCs, with market share for both tablets and smartphones increasing steadily.

The smartphone market share is projected to grow from 53.1 percent in 2011 to 66.7 percent in 2016, and the sale of tablets is expected to grow from 7.7 percent in 2011 to 13.4 percent in 2016. The rise in demand for these gadgets will cause PC market share to plummet from 39.1 percent in 2011 to 19.9 percent in 2016.

Source: tech2

Online video advertising popular with 23% advertisers

A survey conducted by Kantar Media has reveals that only 23 percent of the brands surveyed are using online videos to advertise their products. The report that surveyed various industries such as restaurants, resort and travel among others, also reports that about 12 percent of brands are using both online video and national TV advertising -while another 11 percent said they were using online video advertising only.

The study reported that Internet communications and content companies were the most likely to use an online-only method for video advertising. Another report from Adap.TV found that national television advertising budgets were being reduced in an effort to bring more funding to the online ad space.

Source: CMO.com

Android 4.2”²s built-in antivirus software only detects 15% of malware

A study conducted by researchers at NC State University, have found Android 4.2”²s malware protector less than satisfactory. The unique and high-powered security feature integrated by Google was found to identify malicious apps only 15.32% of the time, compared to various mobile anti-virus programs that varied from 51% to 100% accuracy. The experiment used 1,260 samples of malware, to which the built-in feature in Android 4.2 only detected 193 of them.

Source: Yahoo News

 

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