State of B2B Video Marketing 2015

Research
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SUMMARY

Regalix’s report on the State of B2B Video Marketing in 2015 explores various aspects of Video Marketing, such as, current trends and metrics used to measure success and budget allocations.The study also reveals video to be a highly favored type of content for consumers. This means it’s imperative that marketers experiment with different formats of videos available. Whether it is a Vlog or a Vine video, options are diverse, and innovating on the format will definitely ensure greater engagement with the consumer.

Key findings of the report include:

  • 84% respondents expect their video marketing budget to increase in the next 12 months
  • 83% respondents agree videos are effective in meeting their content marketing goal
  • 79% respondents use social media for distributing videos
  • 77% respondents say their customers prefer video content to text

To know more, get your copy of the State of B2B Video Marketing 2015 today.

 

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