State of Product Marketing 2017Research
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In our earlier study (State of Product Marketing 2015), we noted how product marketing had changed dramatically in the digital age. Today we have tools and technologies that enable us to deliver our offering more efficiently to customers wherever they may be in the world. But with more tools and technologies at our disposal has come more complexity. And with business getting more and more competitive, marketers are often caught between the need to grow their customer base versus engaging their existing customers more meaningfully.
So we thought maybe it’s time for us to talk to product marketers once again. Find out what has changed, what hasn’t. And how marketers are finding their way in this unravelling maze.