Twitter and Facebook marketing 101

Webinar
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SUMMARY

Twitter and Facebook have exploded in popularity and are fast becoming a new way to interact with users. Forward-thinking companies are leveraging these sites to grow their brands and acquire new customers.

This webinar will give insights into how Twitter and Facebook work; how brands can grow their followers and fan pages; and why these sites should be an integral part of your marketing strategy.

Takeaways from the webinar include:

  • Setting up Twitter and Facebook accounts for your company: how and why
  • Samples of successful Twitter and Facebook campaigns
  • Process for integrating applications onto your page
  • Leveraging third-party widgets and platforms to grow your fan base
ABOUT THE PRESENTER
Brendan FarnellDirector Account Strategy, Regalix
Brendan Farnell directs account strategy at Regalix where he works with Fortune 500 and start-up companies. He has extensive experience in brand marketing and lead generation, and is an expert in the digital marketing industry. His past experience includes managing creative and strategic teams at global agencies Ogilvy, and Hill & Knowlton, where he helped grow brands like Hewlett-Packard, Sprint and Covad. He also directed marketing at BlueKite a mobile Internet software provider and ran his own interactive marketing business. Brendan has written and spoken on the importance of innovative digital marketing.
 
 

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